![]() ![]() Their initial plan was to create a new model which was to be known as the “M Type”, and they expected to be selling around 15,000-20,000 of them per year. Rover’s highly skilled workforce was intact and so their ability to get a new car design up and into production was also intact. For Rover’s ailing account ledgers what happened next had an effect somewhat like the accidental discovery of penicillin.Īt the end of the war Rover found itself with its original Coventry factory heavily bombed, and needing to move to a shadow factory in Solihull. And so instead the leadership at Rover were pushed into thinking outside the box. So the notion that Rover could just “Keep Calm and Carry On Building Nice Luxury Cars” proved to be a pipe dream. Except that Britain’s economy was completely drained by the war, British people were still using ration books for essentials like food and petrol/gasoline, and raw materials were in very short supply. It was that in the aftermath of the Second World War that in typical “Keep Calm and Carry On” Britishness the management of Rover set about planning a new luxury car model for the new post-war era: a new car for the Land of Hope and Glory. You can see its ladder frame chassis, live axles leaf spring suspension, and its simple alloy body. This cutaway illustration offers a look inside the Series I Land Rover. ![]()
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